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Sadia Riaz

PhD in Information Technology at Universiti Teknologi PETRONAS, Malaysia


With a fervent dedication to research and an inquisitive mindset, Sadia has directed her focus towards the fields of human-computer interaction (HCI) and computational learning models. As an accomplished academic practitioner and skilled administrator, she has consistently showcased her capacity to enrich students' academic accomplishments and involvement through the development of interactive modules and the implementation of inventive teaching methodologies. Her proficiency in academic counselling has enabled her to further aid students in reaching their academic objectives. Beyond her research endeavours, she possesses exceptional organizational capabilities, refined through previous experience as a senior government policy advocate at prime minister’s office. Moreover, her prior experience working at SPJGlobal Dubai adds another layer of advantage, providing her with insights and perspectives that enrich her approach to academic administration and pedagogy.

Subjects Taught

  • Business Disruptive Technologies
  • Business Model Innovation & Growth Strategies
  • Emerging Platforms & Services for Disruption
  • Customer Experience Design
  • Human Computer Interaction Design
  • Managing Digital Projects
  • Decision Making
  • Blue Ocean Strategy
  • Software Engineering
  • Agile Methodologies
  • Research Methodology

Student Project Mentor

PhD Completions (SPJain Global)

  • Souma Paul (2024) - Factors Influencing the Adoption-diffusion stages of Artificial Intelligence in Supply Chain Risk Management
  • Hari Saravanabhavan (2024) - Developing a Business Analytics Maturity Framework for Indian Enterprises (BAMFIE)
  • Vivek Shrivastava (2023) - The Impact of Digital Technology Adoption on UAE SME retailers’ performance
  • Ashish Adhikari (2022) - The factors impacting Pharma 4.0 adoption and its benefits within the supply chain
  • T P Anand (2021) - Critical Success Factors in The Sustained Business Performance Of Small-And-Medium-Sized Enterprises in the United Arab Emirates
  • Sharad Parashar (2020) - Impact of Innovation Culture on Supply Chain Resilience in Manufacturing Industries


  • 2019 – 2022: Associate Professor
    S P Jain School of Global Management, Dubai
    United Arab Emirates
  • 2014 – 2019: Programme Leader for Foundation Studies
    Amity University, Dubai
    United Arab Emirates


  • Riaz, S. (2023). AI-Powered Strategies for Supply Chain Risk Management. Techgraph! AI-Powered Strategies for Supply Chain Risk Management | TechGraph

Book Chapters

  • Kaur, M.J., Maheshwari, P., Riaz, S., & Mushtaq, A. (2022). Futuristic Communication Systems Using Mobile Edge Computing. In: Tiwari, R., Mittal, M., Goyal, L.M. (eds) Energy Conservation Solutions for Fog-Edge Computing Paradigms. Lecture Notes on Data Engineering and Communications Technologies, vol 74. Springer, Singapore. https://doi.org/10.1007/978-981-16-3448-2_13
  • Riaz, S., Mushtaq, A., Pham, H., Mookim, S., & Phan, T. (2022). Analysis of Perceived Usability, Satisfaction and Adoption of Biometric Systems in the Public Transportation Sector of U.A.E. In: Poonia, R.C., Singh, V., Singh Jat, D., Diván, M.J., Khan, M.S. (eds) Proceedings of Third International Conference on Sustainable Computing. Advances in Intelligent Systems and Computing, vol 1404. Springer, Singapore. https://doi.org/10.1007/978-981-16-4538-9_1
  • Riaz, S., Mushtaq, A & Kaur, M.J. (2021). Information Visualization Perception and Limitations for Data-Driven Designs. Taylor & Francis, CRC Press, 1st Edition. https://doi.org/10.1201/9781003083177
  • Paul, S.K., Riaz, S., & Das, S., (2020). Organizational Adoption of Artificial Intelligence in Supply Chain Risk Management. In: Sharma S.K., Dwivedi Y.K., Metri B., Rana N.P. (eds) Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation. TDIT 2020. IFIP Advances in Information and Communication Technology, vol 617. Springer, Cham. https://doi.org/10.1007/978-3-030-64849-7_2
  • Kaur, M.J., Riaz, S., Mushtaq, A. (2020). Cyber-Physical Cloud Computing Systems and Internet of Everything. In: Peng, SL., Pal, S., Huang, L. (eds) Principles of Internet of Things (IoT) Ecosystem: Insight Paradigm. Intelligent Systems Reference Library, vol 174. Springer, Cham. https://doi.org/10.1007/978-3-030-33596-0_8

International Peer-Reviewed Journals Publications:

  • Saravanabhavan, H., Riaz, S., & Das, S., (2023). Exploring Strategic Factors Driving Business Analytics Maturity for Indian Enterprises: A Qualitative Research Study. Journal of Informatics Education and Research. Vol. 3 No. 2 (2023). DOI: https://doi.org/10.52783/jier.v3i2.347
  • Saravanabhavan, H., Riaz, S., & Das, S., (2023). Business Analytics Maturity Frameworks: A Systematic Literature Review. World Journal of Management and Economics (in press).
  • Paul, S., Riaz, S., & Das, S. (2022). Adoption of Artificial Intelligence in Supply Chain Risk Management. Journal of Global Information Management, 30(8), 18. DOI: 10.4018/JGIM.307569.
  • Paul, S., Riaz, S., & Das, S. (2022). Artificial intelligence adoption in supply chain risk management: Scale development and validation. HO CHI MINH CITY Open University Journal of Science-Economics and Business Administration, 12(2), 15-32. DOI: 10.46223/HCMCOUJS.econ.en.12.2.2142.2022.
  • Paul, S., Riaz, S., Taneja, A., & Das, S. (2022). CB-SEM Implementation in R and Python: A Review and Comparative Study. Journal of Applied Structural Equation Modeling, 6(1), 1-22. DOI: 10.47263/JASEM.6(1)01.
  • Riaz, S., Kaur, M. J., & Mushtaq, A. (2020). Developing happiness quotient among foundation students to support cognitive learning and academic performance. International Journal of Innovation in Education, 6(1), 64-74. DOI: 10.1504/IJIIE.2020.106185.
  • Ansari, R., & Riaz, S. (2020). Construction of ‘Anti-National’: Framing and Othering Discourse in Indian Media. Global Media Journal, 18, 36.
  • Anand, T., Banerjee, A., & Riaz, S. (2020). Impact of Economic Crisis on SMEs – A Critical Review of Literature. Journal of Academy of Business and Economics™, 21(2), 5-19. http://dx.doi.org/10.18374/JABE-21-2.1.
  • Anand, T., Kapur, M., Banerjee, A., & Riaz, S. (2020). Qualitative Analysis into Liquidity Management by SMEs in the UAE. International Journal of Entrepreneurship and Small Business, 8(August), 23-33. https://doi.org/10.37745/ijsber.vol8.no4p23-33.2020.
  • Anand, T., Banerjee, A., & Riaz, S. (2020). Corporate Leadership exposed during COVID 19. International Journal of Research-GRANTHAALAYAH, 8(9), 351-353. https://doi.org/10.29121/granthaalayah.v8.i9.2020.1602.
  • Anand, T., Banerjee, A., & Riaz, S. (2020). Factors Leading to Sustained Growth of SMES in the UAE: A Concept Paper. Journal of Advanced Research in Economics and Administrative Sciences, 1(2), 91-105. DOI: 10.47631/jareas.v1i2.85.
  • Anand, T., Banerjee, A., & Riaz, S. (2020). Attractiveness of United Arab Emirates. International Journal of Business Strategy, 20(1), 47-52. http://dx.doi.org/10.18374/IJBS-20-1.4.
  • Anand, T., Banerjee, A., & Riaz, S (2020). Magnetic Pull by SMEs to achieve sustained growth in the UAE. Review of Business Research, 20(2), 63-68. http://dx.doi.org/10.18374/RBR-20-2.6
  • Jaffar, B.A., Riaz, S., & Mushtaq, A. (2019). Living in a Moment: Impact of TikTok on Influencing Younger Generation into Micro-Fame. Journal of Content, Community and Communication, 10(12), 187-194.
  • Rajput, B.Q., & Riaz, S. (2019). Media Reinforcement of Architectural Perceptions towards Place Branding. International Journal of Recent Technology and Engineering, 8(2), 230-235. DOI: 10.35940/ijrte.B2408.078219
  • Riaz, S., & Mushtaq, A. (2019). A Pedagogical Evaluation of Knowledge Acquisition by Social Media Users, International Journal of Innovative Technology and Exploring Engineering, 8(8), 1156-1163.
  • Ruhela, S., & Riaz, S. (2019). Relationships through the lens of dating applications: A social-imaging and gender based study. Journal of Content, Community and Communication, 19(8), 50-56.
  • Thankachan, S., & Riaz, S. (2018). Corporate Stereotyping of Women at Workplaces. PEOPLE: International Journal of Social Sciences, 4(1), pages 186–200. https://doi.org/10.20319/pijss.2018.41.186200
  • Mushtaq, A., Sulaiman, S., Dominic, P. D. D., Riaz, S., & Khalil, M. A. T. (2011). Integration of OTAs Features in SBTs for Flexible Online Airline Reservation Systems. Information Technology Journal, Vol. 10, No. 7, pp. 1315–1324. DOI: 10.3923/itj.2011.1315.1324
  • Riaz, S., Rambli, D. R., Salleh, R., & Mushtaq, A. (2011). Study to Develop a Motivational Scale by Examining Aesthetic-Emotions of Learners’ in Informal Visual Environments. Information Technology Journal, Vol. 10, No. 7, pp. 1268–1284. DOI: 10.3923/itj.2011.1268.1284
  • Riaz, S., Rambli, D. R., Salleh, R., & Mushtaq, A. (2010). Study to Investigate Learning Motivation Factors within Formal and Informal Learning Environments and Their Influence upon Web-Based Learning. International Journal of Emerging Technologies in Learning, Vol. 5, No. 4, pp. 41–50. https://doi.org/10.3991/ijet.v5i4.1338
  • Mushtaq, A., Sulaiman, S., & Riaz, S. (2009). Flexibility Concept: Facilitating Post-Sale Changes in Online Reservation Systems. International Journal on Computer Science and Engineering, Vol. 1, No. 3, pp. 156–162.

International Conference Publications:

  • Shrivastava, V. K. & Riaz, S. (2023). “Adoption of Big Data and AI in UAE SMEs in Unpredictable Environment.” IEEE International Conference on Control, Decision, and Information Technologies (CoDIT), Rome, Italy, pp. 816-821. doi: 10.1109/CoDIT58514.2023.10284092.
  • Riaz, S., & Mushtaq, A. (2023). “Qualitative Assessment of Tangible-Intangible Outcomes and Challenges of Massive Open Online Courses.” IEEE International Conference on Innovations in Engineering Education, Dubai, February 2023, pp. 1-6. doi: 10.1109/ASET56582.2023.10180609.
  • Saravanabhavan, H., Riaz, S., & Das, S. (2022). “Understanding Business Analytics Maturity Drivers for Indian Companies.” IEEE International Conference on Data Analytics for Business and Industry (ICDABI), Bahrain, pp. 617-623. doi: 10.1109/ICDABI56818.2022.10041566.
  • Riaz, S., Mushtaq, A., & Ibrar, H. (2022). “Content Generation in Web 3.0 and Blockchain-Based Decentralized Social Networks: A Theoretical Adoption Framework.” IEEE Region 10 Conference (TENCON) Hong Kong, pp. 1-6. doi: 10.1109/TENCON55691.2022.9977762.
  • Shrivastava, V.K., & Riaz, S. (2022). “Systematic Qualitative Review of Cloud Computing Adoption Challenges Faced by the SME Retailers in UAE.” IEEE International Conference on Electrical, Computer, Communications and Mechatronics Engineering, Maldives, pp. 1-6. doi: 10.1109/ICECCME55909.2022.9987968.
  • Paul, S.K., Riaz, S., & Das, S. (2022). “A Conceptual Architecture for AI in Supply Chain Risk Management.” IEEE TENCON Region 10 Conference, Hong Kong, pp. 1-5. doi: 10.1109/TENCON55691.2022.9978154.
  • Riaz, S., Mushtaq, A., & Ibrar, H. (2022). “Public Perception of Facial Recognition, Iris Verification and Fingerprints Based Authentication Systems.” IEEE International Conference on Control, Decision and Information Technologies, Turkey, pp. 641-646. doi: 10.1109/CoDIT55151.2022.9803965.
  • Shrivastava, V. K., & Riaz, S. (2022). “Business Development Using Big Data within UAE SMEs Retail Sector: Prospects & Questions.” IEEE International Conference on Computer and Automation Engineering, Brisbane, Australia, pp. 145-150. doi: 10.1109/ICCAE55086.2022.9762414.
  • Riaz, S., Kaur, M. J., & Mushtaq, A. (2020). “Methodological Application of Bootstrapping for Predictive Data Analytics.” IEEE Advances in Science and Engineering Technology International Conferences, Dubai, UAE, pp. 1-5. doi: 10.1109/ASET48392.2020.9118215.
  • Gaur, B., & Riaz, S. (2019). “A Two-Tier Solution to Converge People Analytics into HR Practices.” IEEE International Conference on Information Systems and Computer Networks, Mathura, India, pp. 167-173. doi: 10.1109/ISCON47742.2019.9036312.
  • Ruhela, S., & Riaz, S. (2019). “An Intelligent Combination: Assessing the Impact of harmonized Emotional and Artificial Intelligence for the Success of Industry 4.0.” IEEE International Conference on Computing, Communication and Networking Technologies, Kanpur, India, pp. 1-5. doi: 10.1109/ICCCNT45670.2019.8944650.
  • Riaz, S., Mushtaq, A., & Kaur, M. J. (2019). “Intelligent Tutoring for Informed Feedback in Interactive Learning Environments.” IEEE Advances in Science and Engineering Technology International Conferences, Dubai, UAE, pp. 1-6. IEEE. doi: 10.1109/ICASET.2019.8714555.
  • Mehreen, R., Riaz, S., Kaur, M. J., & Mushtaq, A. (2019). “Predictive Framework to Measure Mental Distress Caused by Economic Crises.” IEEE Amity International Conference on Artificial Intelligence , Dubai, UAE, pp. 577-582. doi: 10.1109/AICAI.2019.8701417.
  • Ansari, R., Jaffar, B. A., Riaz, S., Kaur, M. J., & Mushtaq, A. (2019). “Datamining to Alert the Formation of Women Objectification Stereotypes in Video Games.” IEEE Amity International Conference on Artificial Intelligence, Dubai, UAE, pp. 521-526. doi: 10.1109/AICAI.2019.8701256.
  • Java, S., Basheer, F. L., Riaz, S., Kaur, M. J., & Mushtaq, A. (2019). “Detection of Online Manipulation to Prevent Users Victimization.” IEEE Amity International Conference on Artificial Intelligence, Dubai, UAE, pp. 593-599. doi: 10.1109/AICAI.2019.8701330.
  • Mushtaq, A., Riaz, S., Mohd, H., & Saleh, A. (2018). “Perception and technology adoption trends for autonomous vehicles: Educational case study.” IEEE Advances in Science and Engineering Technology International Conferences, Dubai, UAE, pp. 1-5. doi: 10.1109/ICASET.2018.8376923.
  • Riaz, S., & Mushtaq, A. (2017). “A framework of innovation driven eco-system for Dubai.” IEEE International Conference on Infocom Technologies and Unmanned Systems, Dubai, UAE, pp. 1-8. doi: 10.1109/ICTUS.2017.8286012.
  • Mushtaq, A., & Riaz, S. (2016). “Flexible airlines reservation systems using service quality attributes of airlines.” IEEE International Conference on Innovative Computing Technology, Rome, pp. 245-250. doi: 10.1109/INTECH.2016.7845037.
  • Riaz, S., & Mushtaq, A. (2016). “E-learning motivation model based on learner's aesthetic perceptions and schematic thinking in Informal Visual Environments.” IEEE International Conference on Information Management, London, United Kingdom, pp. 6-11. doi: 10.1109/INFOMAN.2016.7477526.
  • Riaz, S., & Mushtaq, A. (2016). “Emerging themes analysis of learner's aesthetic-emotions in E-Learning environments.” IEEE International Conference on Information Science and Technology, Dalian, China, pp. 399-405. doi: 10.1109/ICIST.201
  • Riaz, S., Awang Rambli, D. R., & Salleh, R. (2010). “Integrating media psychology within framework of instructional designing for web-based learning environments (WBLEs).” In Proceedings of the 5th International Conference of E-learning, , Penang, Malaysia, pp. 1-10.
  • Riaz, S., Rambli, D. R., Salleh, R., & Mushtaq, A. (2010). “Ergonomics & media psychology: Perceptual & visual limitations to human cognition factors in a web-based interface design.” In Proceedings of International Conference on Intelligence and Information Technology, Part of the Communications in Computer and Information Science book series (CCIS, volume 179) vol. 1, pp. 493-498.