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Hasan Gilani

Professor Hasan Gilani

Principal Lecturer in Retail, Marketing and Brand Management

 



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Bio

  • Dr Gilani has been working in the world of academia for more than 24 years now, most of which has been achieved in UKs higher education sector. Dr Gilani also serves as a consultant and trainer on brand management and CRM to many international organizations across the world. With his PhD on Brand Management, Dr Gilani has been publishing on the subject areas of Retail corporate branding, knowledge management, corporate identity, Shariah Finance and more recently on 6 sigma and post covid employee brand behaviour.
  • Dr Gilani has extensive corporate managerial experience with FMCG and retail organizations. He has previously worked with international brands including Motorola, Pepsi Cola, Marks and Spencer, National Grid, OCR and Debenhams in the areas of corporate marketing, customer services, event sponsorships, and consumer retail. He has also worked as a consultant in the international development and NGO sector, working jointly with German, Dutch and British organizations as well as conducted academic research with retail giants such as Sainsbury's, Marks and Spencer, Aldi and John Lewis.
  • Serving as a Principal Lecturer at the University of Brighton’s School of Business and Law, Dr Gilani has an additional role of Inclusive Practice lead where he is currently working on ‘Decolonizing the curriculum’ – a project where his team looks into making the courses diverse, inclusive and dismantles the colonized pedagogical practices and have a realm of diversified knowledge from all parts of the world.

Areas Of Expertise

  • Brand Management
  • Retail branding
  • Corporate Brand and Identity
  • Research Methods
  • Employee Branding
  • Shariah Finance
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