• Employability & Practitioner Skill Series 3: Communicating Effectively
• World Cultures
• Digital Marketing
• Retail Management
• Brand Management and Integrated Marketing Communications

• Communications
• Marketing

• Senior Lecturer, SP Jain London School of Management
• Deputy Director and Assistant Professor, S P Jain School of Global Management
• Supervisor, Continuous Education and Training Centre, American University in the Emirates
• Visiting and guest lecturer – Bucharest University of Economic Studies, University of Kragujevac, etc.

Selected Publications

• Selaković, M., & Ljepava, N. (2026). The third way: evolution of public relations in Yugoslavia (1945–1991). Corporate Communications: An International Journal, 31(3), 383-403.

• Ljepava, N., Tarabasz, A., & Selakovic, M. (2026). Beyond Deepfakes: Softfakes—A Novel Form of AI-mediated Strategic Communication. Journal of Creative Communications, 09732586261463339.

• Selaković, M., Ljepava, N., Bagheri, N., & Al Chami, R. (2025). From greenwashing to greenbleaching: green communication and mitigating moral outrage in the context of revisited situational crisis communication theory. Corporate Communications: An International Journal, 30(2), 209-223.

• Faizi, F., Sawas, M., Abohassan, D., Stojanović, I., & Selaković, M. (2025). Analyzing the impact of macroeconomic conditions on GDP growth: BRICS vs. G7 countries. Ekonomski horizonti, 27(3), 277-295.

• Zhu, Y., & Selaković, M. (2025). Culture and role-based AI agencies in strategic communication: special issue overview. International Communication of Chinese Culture, 12(2), 177-182.

• Selaković, M. (2025). Government Crisis Communications and Business Crisis Response during 2024 Dubai Floods. European Journal of Interdisciplinary Studies, 17(2), 23-32.

• Selaković, M., Ljepava, N., Bowen, S. A., Zhu, Y., Erzikova, E., & Robertson, B. (2024). Redefining strategic communication and its future role: the global strategic communication consortium 2024 conclave-a review. Ekonomski Horizonti, 26(2), 211-216.

• Stojanović, I., Selaković, M., Gačić, M., Kaplarević, M., & Filipović, N. (2024). Project risks during the COVID-19 pandemic and their effects on delays and cost overruns. Journal of the Serbian Society for Computational Mechanics, 18(1), 1-15.

• Selakovic, M., Tarabasz, A., & Ljepava, N. (2024). The evolution of disinformation: A study of digital transformation of fake news. Media studies, 15(30), 114-131.

• Stojanović, I., Malak, M. A. N. A., Ljepava, N., Selaković, M., Osmanović, N., & Stranjančević, A. (2024). The Factor analysis and principal component analysis of project delays during the Covid-19 pandemic due to supply chain disruptions: Lessons Learned. Journal of Contemporary Economics, 8(1), 1-18.

• Selaković, M., Ljepava, N., Tarabasz, A., & Stojanović, I. (2023). E-business as catalyst for global transformation of SMEs: A Middle East perspective. Tem Journal, 12(3), 1838.

• Stojanović, I., Puška, A., Selakovic, M., Shafia, S., Shamout, M., & Erceg, D. (2023). Selection of viable suppliers for project organizations during the long-term disruption of supply chains using IMF SWARA. Operational Research in Engineering Sciences: Theory and Applications, 6(1), 1-24.

• Selaković, M., & Ljepava, N. (2023). Online-ignited crises and post-crisis image restoration: Example of Flight 3411 incident. International Journal of Management Trends: Key Concepts and Research, 2(1), 15-40.

• Stojanović, I., Puška, A., & Selaković, M. (2022). A multi-criteria approach to the comparative analysis of the global innovation index on the example of the Western Balkan countries. Economics, 10(2), 9-26.

• Selaković, M. (2022). Fake news and foreign direct investment inflows: Is there a relationship?. European Journal of Interdisciplinary Studies, 14(2), 24-44.

• Selaković, M., Ljepava, N., & Mateev, M. (2020). Implications of the paracrises on the companies’ stock prices. Corporate Communications: An International Journal, 25(1), 3-19.

• Selakovic, M., Tarabasz, A., & Gallant, M. (2020). Typology of business-related fake news online: A literature review. J. Mgt. Mkt. Review, 5(4), 234–243.

• Tarabasz, A., Selaković, M., & Abraham, C. (2018). The classroom of the future: Disrupting the concept of contemporary business education. Entrepreneurial Business and Economics Review, 6(4), 231-243.

• Ristic, M. R., Selakovic, M., & Qureshi, T. M. (2017). Employee motivation strategies and creation of supportive work environment in societies of post-socialist transformation. Polish journal of management studies, 15(2), 205-216.

• Malouf, A., Selaković, M., & Ljepava, N. (2016). Exploring the relationship between corporate volunteering and internal communications in multinational organizations. Communication Management Review, 1(02), 6-22.

Book Chapters and Conference Proceedings

• Ljepava, N., & Selakovic, M. (2027). AI in Higher Education: Reshaping Teaching, Learning, and University Governance for the 21st Century. In Encyclopedia of Modern Artificial Intelligence (pp. 1-24). IGI Global Scientific Publishing.

• Selakovic, M., & Hmaidi, L. (2026). 2023 Serbia Mass Shootings: Crisis Communication, Moral Outrage, and Social Impact. In Exploring the Cultural, Moral, and Technological Dimensions of Conflict (pp. 319-340). IGI Global Scientific Publishing.

• Selaković, M., Krkić, M., & Filipović, N. (2025, October). AI-Generated “Fake News” as an Instrument of Crisis Induction: A New Typology. In International Conference on Critical Infrastructure: Risk and Crisis Management in the New Reality (pp. 203-216). Cham: Springer Nature Switzerland.

• Selakovic, M., Ljepava, N., Gacic, M., & Filipović, N. (2025, May). Will AI Replace Humans in Strategizing Communications? Ethical Considerations. In Serbian International Conference on Applied Artificial Intelligence (pp. 234-244). Cham: Springer Nature Switzerland.

• Ljepava, N., & Selakovic, M. (2025, April). Personalized AI Companions: How Machine Learning Shapes Parasocial Attachment. In 2025 International Conference on Business Intelligence for Technology Innovation (ICBITI) (pp. 1-7). IEEE.

• Verčič, D., Selaković, M., Hung-Baesecke, F., Cheng, Y., Verčič, A. T., Ljepava, N., & Stavreva, S. (2025). Ethical Standards and Guidelines For the Use of Artificial Intelligence in Public Relations. International Public Relations Association.

• Nuretdinova, S., Alnasser, D. O., Alshamsi, M., & Selakovic, M. (2024, December). Seasonality of Product Marketing and Communication Campaigns in the United Arab Emirates. In The International Conference of Business Creativity (pp. 89-95). Cham: Springer Nature Switzerland.

• Selakovic, M., Ljepava, N., & Krkic, M. (2024). External Communications of Employee Well-being and Care: Contexts and Discrepancies. Public Relations and Human Well-being.

• Fakhry, B., Tarabasz, A., & Selakovic, M. (2023). Social media & uprisings: The case of the Egyptian revolution in 2011. In MATEC Web of Conferences (Vol. 377, p. 02002). EDP Sciences.

• Ljepava, N., Selakovic, M., & Mladenovic, D. (2022, May). Digital Transformation of the Marketing Research Industry in the Post-COVID-19 Era: Current Trends and Future Foresights. In American University in the Emirates International Research Conference (pp. 73-82). Cham: Springer Nature Switzerland.

• Ljepava, N., & Selakovic, M. (2019). Trends and challenges of political polling and research in the digital age. Digitalni prostori–izazovi i očekivanja/Digital spaces–challenges and expectations, 117-140.

• PR Ethics Community Award, Global Strategic Communication Consortium (2026–2027)
• Berger Research Award and Grant, Global Strategic Communication Consortium (2025–2026)
• National Public Relations Award, Serbia (2012)
• National Public Relations Award, Serbia (2010)