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Lida Hujić

Dr. Lida Hujić

Adjunct Faculty
SPJ London

Bio

  • Teaches ‘innovation, creativity & agility’ on the employability course and digital marketing.
  • Founder and Principal Consultant at TFTK Insight, Innovation, Culture.
  • Fascinated by how idiosyncratic ideas become the norm, Lida has a reputation for having the flair to anticipate small signs of big change early on. She trades on this ‘cool’ cultural currency by advising Blue chip companies as well as masterminding some of the most influential global (micro) trends.
  • Described as ‘really hip’ by The Guardian, she’s regularly featured in the media.
  • Author of The First to Know; The 2.5% and Never Conform.
  • PhD (about MTV) in Media & Communications, Goldsmiths’ College, University of London, for which she received an MTV Video Music Award in 'Best Academic Achievement' and accolade ‘London Student of the Year’. A ‘go to’ cultural commentator when it was announced that MTV would be closing its music channels, one of her articles was number one, trending on Google News, ahead of Euronews, Rolling Stone, The Guardian, and even Paramount, MTV’s holding company.

Areas Of Expertise

  • Innovation
  • Marketing
  • Digital marketing
  • Market research/methodologies
  • Emerging trends/futures
SP Jain London

SP JAIN LONDON SCHOOL OF MANAGEMENT

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